Privacy Policy
Ashley Close Real Estate
Our Privacy Policy
2024.10.01
Table of Contents
1) Introduction
1.1) Purpose
This privacy policy informs users about how their personal data is collected, used, stored, and protected. It aims to provide transparency regarding data handling practices and ensure compliance with applicable privacy laws and regulations, such as GDPR, CCPA, and COPPA. This policy demonstrates our commitment to safeguarding user privacy and building trust with our users.
1.2) Scope
This privacy policy applies to all users interacting with our websites, applications, and services. It covers all activities related to the collection, use, and management of personal data, including information gathered through website visits, account registrations, service subscriptions, customer service interactions, and other engagements with our digital and physical touchpoints. This policy ensures compliance with relevant privacy laws and regulations worldwide, protecting the data of all users, regardless of their location.
2) Information Collection
2.1) Types of Data Collected
We collect various types of information to provide and improve our services. Personal Identifiable Information (PII) includes names, email addresses, phone numbers, postal addresses, and other information that can identify an individual. Non-Personal Identifiable Information (Non-PII) encompasses data that cannot identify an individual, such as anonymous usage data, general demographic information, browser types, and statistical data. Technical data includes information related to the device and internet connection used to access our services, such as IP addresses, browser types, device identifiers, and operating system details. Usage data covers how you interact with our services, including pages visited, time spent on pages, click-through rates, and search queries. Cookies and tracking technologies collect data to understand user preferences, enhance user experience, and provide targeted advertising. Financial information is collected for services requiring payment, including billing and credit card details.
2.2) Methods of Collection
Data is gathered through direct collection, automated technologies, third-party sources, customer feedback, transactional data, and communication records. Direct collection involves information provided by users through account registration, form submissions, service inquiries, and customer support requests. Automated technologies collect data as users interact with our services through cookies, web beacons, log files, and similar tracking technologies. Third-party sources include social media platforms, analytics providers, and advertising networks. Customer feedback is gathered from surveys, feedback forms, and other user-provided content. Transactional data includes purchase history, payment details, and billing addresses. Communication records encompass data from interactions with our support or sales teams, including emails, chat logs, and phone calls.
3) Use of Information
3.1) Purpose of Data Use
We use the information collected to enhance and personalize user experience with our services. This includes service provision and management, personalization of content, communication with users, marketing and advertising, analytics and research, security and compliance, and transactional purposes. Service provision involves maintaining our services to ensure they function as intended. Personalization tailors content and services to individual user preferences. Communication includes sending updates, security alerts, administrative messages, responding to user inquiries, and providing customer support. Marketing and advertising involve sending promotional materials and delivering targeted advertisements based on user preferences. Analytics and research help us analyze user behavior and trends to improve our services. Security and compliance ensure the safety of our services, prevent fraud, and meet legal obligations. Transactional purposes include processing transactions and managing billing.
3.2) Third-Party Sharing
We may share collected information with third parties under specific circumstances. These include service providers who assist in operating our services, conducting our business, or serving our users; business transfers in the event of mergers, acquisitions, bankruptcies, or other sales of assets; legal requirements mandating disclosure by law or in response to valid requests by public authorities; advertising partners for targeted advertisements and marketing communications; and analytics providers to understand service usage and improve user experience. Data may also be shared with other third parties if users consent.
4) Legal Basis for Processing
4.1) Consent
Personal data is processed based on user consent, obtained when users register for an account, subscribe to newsletters or marketing communications, or accept cookies and tracking technologies. Users can withdraw their consent anytime by adjusting account settings or contacting us.
4.2) Legitimate Interests
Data may be processed based on our legitimate interests, provided such interests are not overridden by users’ fundamental rights and freedoms. Legitimate interests include improving our services, ensuring security, conducting marketing and advertising, providing customer support, and complying with legal obligations.
4.3) Compliance with Laws
Personal data is processed to comply with GDPR, CCPA, COPPA, and other relevant local, national, and international laws governing data protection and privacy.
5) User Rights
5.1) Access and Correction
Users have the right to access and correct their data. If their data is inaccurate or incomplete, they can request access to it and corrections by contacting us through the provided contact details. For security, identity verification may be required.
5.2) Data Portability
Users can request a copy of their data in a structured, machine-readable format for reuse across different services. This right applies to data processing based on consent or contract and carried out by automated means.
5.3) Deletion and Restriction
Users can request the deletion of their data or restrict its processing under certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected or if the processing is unlawful.
5.4) Opt-Out Options
Users can opt out of various forms of data processing, including marketing communications, targeted advertising, and data sharing with third parties, by adjusting their cookie preferences or contacting us.
6) Data Security
6.1) Measures
We implement robust security measures to protect personal data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, data anonymization, regular security audits, firewalls, and intrusion detection systems.
6.2) Breach Notification
In the event of a data breach, we will promptly inform affected users and relevant authorities as required by law. Notifications will include details of the breach, data involved, mitigation steps taken, and recommended user actions.
7) Data Retention
7.1) Retention Periods
Personal data is retained only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal, regulatory, or internal policy requirements. Retention periods depend on the type of data and processing purposes.
8) Cookies and Tracking Technologies
8.1) Cookie Usage
Cookies and similar tracking technologies enhance user experience, analyze usage patterns, and provide personalized content and advertisements. Users can manage cookie preferences through browser settings and opt-out tools like NAI, DAA, and EDAA.
8.2) Opt-Out Information
Users have the right to manage their cookie preferences and opt out of tracking technologies through browser settings, privacy settings on websites, and Do Not Track features.
9) Children's Privacy
9.1) COPPA Compliance
We comply with COPPA, protecting the privacy of children under 13. Personal data is collected from children only with verifiable parental consent, and parents have the right to review, delete, and control the data.
10) International Data Transfers
10.1) Transfer Mechanisms
Personal data is transferred internationally in compliance with data protection laws using mechanisms like standard contractual clauses, binding corporate rules, and adequacy decisions.
11) Changes to the Privacy Policy
11.1) Update Procedure
We may update this privacy policy to reflect changes in practices, technologies, legal requirements, and other factors. Users will be notified of significant changes through email notifications, website notices, and in-app notifications.
11.2) Notification
Users are informed of policy updates through email, website notices, or in-app notifications. The “last updated” date indicates when changes were made, and user consent is obtained for significant updates.
12) Contact Information
12.1) Support and Queries
For questions, concerns, or requests related to this privacy policy or personal data, users can use the contact details provided on our website. We are committed to addressing inquiries promptly and effectively.